Shepard Fairey also credits the movie as a major source of inspiration, sharing a similar logo to his "OBEY" campaign. "They Live was ... the basis for my use of the word 'obey,'" Fairey said. "The movie has a very strong message about the power of commercialism and the way that people are manipulated by advertising."
Roddy Piper passed away in July 2015 and many tributes across the world featured his classic line from the film "I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."
