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=> GENERAL DISCUSSION => Topic started by: ggw on March 26, 2007, 09:57:00 am
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D.C. Searches For New Catchphrase
Mar 26th - 5:40am
WASHINGTON - Washington tourism officials are spending $150,000 on a new way for outsiders and tourists to see the District: a new catchphrase.
Like "Virginia is for Lovers," or Seattle's new slogan, "Metronatural," the district wants to define itself with a catchy new phrase and draw more tourists to the city. Not many people know the current two: "Celebrate and Discover" and Washington D.C.: The American Experience."
The Washington Convention and Tourism Corporation is leading a task force to think up a whole new brand for the city. The task force includes officials from the Washington Convention Center, Marriott International, the National Gallery of Art and the Greater Washington Initiative.
They're using focus groups, online surveys and interviews with city officials. The project is expected to cost $150,000.
It's a trend among cities lately, with Seattle getting its new slogan and the popularity of Las Vegas' "What happens here, stays here," campaign.
An online survey at www.shareyourdc.com (http://www.shareyourdc.com) runs through April and the new slogan is expected to launch in the fall.
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What happens here gets written about in the Post but then forgotten because the public has a terrible memory and our PR agents are top notch.
Originally posted by ggwâ?¢:
It's a trend among cities lately, with Seattle getting its new slogan and the popularity of Las Vegas' "What happens here, stays here," campaign.
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The Most Important Whorehouse in the World.
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D.C.: Standing still until the morning light!
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I liked my fiancee's idea: DC! Hey, it's not Baltimore!
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Originally posted by Brandon Brendall, the thief:
I liked my fiancee's idea: DC! Hey, it's not Baltimore!
DC = Baltimore + Disneyland.
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DC: BEN'S CHILI BOWL!
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METRONATURAL?!?!?!
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DC: Voted Best Holocaust Museum Worldwide.
DC: Have we got a Holocaust museum for you.
DC: The holocaust might not have happened here, but you'll be pleasantly surprised.
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DC - Home of the 930 club!
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Whatever. As long as they don't have the new slogan whispered in commercials -- the new West Virginia commercials are downright unsettling. Some guy whispering something like "West Virginia is moving..." Super creepy.
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DC - All our pro-teams SUCK
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DC - From charm city to harm city in 30 miles.
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<img src="http://media3.washingtonpost.com/wp-dyn/content/photo/2007/03/24/PH2007032400956." alt=" - " />
Originally posted by Hoyas Final 4:
METRONATURAL?!?!?!
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Originally posted by Charlie Nakatestes,Japanese Golfer:
<img src="http://i2.photobucket.com/albums/y25/team_dupek/2c0cb94e.gif" alt=" - " /> Originally posted by Hoyas Final 4:
METRONATURAL?!?!?!
[/b]
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DC -- Our Hipsters Don't Dance