930 Forums
=> GENERAL DISCUSSION => Topic started by: Big KC on September 27, 2006, 01:59:00 pm
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The Mac Ads... here are two new ones:
Microsoft Office (http:// http://video.google.com/videoplay?docid=2617590770354420629&q=%22get+a+mac%22&hl=en)
Therapy (http:// http://video.google.com/videoplay?docid=5506857446771160293&q=%22get+a+mac%22&hl=en)
...and the breafast commercials with the guy in the Sun suit.
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Speaking of credit cards, I like the Capitol One ones with the Braveheart guys...the pillagers who have to get real jobs.
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Originally posted by Big KC:
The Mac Ads...
This reporter on NPR disagrees.
His report (http://www.npr.org/templates/story/story.php?storyId=5500795) concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs.
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Originally posted by Bags:
Originally posted by Big KC:
The Mac Ads...
This reporter on NPR disagrees.
His report (http://www.npr.org/templates/story/story.php?storyId=5500795) concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs. [/b]
I agree with the NPR reporter.
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Originally posted by Bags:
Originally posted by Big KC:
The Mac Ads...
This reporter on NPR disagrees.
His report (http://www.npr.org/templates/story/story.php?storyId=5500795) concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs. [/b]
i agree with that statement (didnt read the article) but Mac seems to have a niche market that either already has a Mac or has no desire for one whatsoever.
the commercials where they have the Mac guy and the PC guy are a good marketing technique, but the commercials themselves kinda suck.
and on that note, i will say that HP, visually, are my favourite commercials.
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Considering there were three patches released to plug holes in the Mac OS in the days after those ads ran, I would say those ads might have backfired.
Don't challenege the virus makers...
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...or the evil-doers
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the ones that really works for me are those wrigley doublemint gum commercials with those twins.
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i like the one where the woman talks for hours about the side effects of the latest birth control pill like it is a natural conversation
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visually, i really liked those Hummer commercials with the trippy kaleidoscope effect. hate the product, tho... so i guess the commercial didn't "work" :)
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Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"
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I liked the one where rugged cowboys were herding cats.
But I can't remember what product the ad was for, so I guess it didn't work.
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<img src="http://aethlos.com/uploaded_images/creepyking-772617.JPG" alt=" - " />
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Most ESPN commercials work, but I was especially pleased with Ozzie Guillen making the call to the bullpen and getting the wrong number.
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Originally posted by vansmack:
Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"
One of the side effects of taking that drug is bitch tits.
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Originally posted by Surly Bonds:
Originally posted by vansmack:
Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"
One of the side effects of taking that drug is bitch tits. [/b]
maybe that's what happened to Rod Argent.
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Originally posted by Surly Bonds:
Originally posted by vansmack:
Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"
One of the side effects of taking that drug is bitch tits. [/b]
Oh that's right. I laugh every time the announcer says "side effects include...swelling of the breasts" and find the small chested girl in the room and suggest she try it.
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Originally posted by Bags:
Originally posted by Big KC:
The Mac Ads...
This reporter on NPR disagrees.
His report (http://www.npr.org/templates/story/story.php?storyId=5500795) concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs. [/b]
i'd also agree with the NPR reporter, but I love the mac ads (and I'm a PC user), i think some of them are really clever
but the microsoft ones (mostly in print) pimping their "cool apps" similar to the iLife suite are really horrible ... they get this girl who some 50 year old would assume is the embodiment of everything "hip" (short dyed chunky hair, wacky clothes) with this smug grin on her face (kind of like Tilly and the Wall actually) ... i think i've written about these ads before on here before, but they get my blood boiling
at least the mac guy looks like a normal person, no matter how snide he is ... if they used some dude in leggings, fingerless mittens, a beret, and whatever else old people think "hip" kids wear, it would be really annoying
so under the same theory as the NPR guy used critiquing the apple ads, is microsoft "too cool for its own good" by using a caricature like that, or are they merely correctly appealing to the right audience of square (yes, i just used that word) older people by exaggerating features?
i'd be interested to hear what anyone in advertising has to say about it ... by the way, i find the psychological aspects of advertising really fascinating, how much attention goes into every square inch of a print ad and every frame of a tv ad to appeal to their target audience ... nothing is unplanned or coincidental in a well-crafted ad, it's kind of freaky
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Originally posted by beetsnotbeats:
Originally posted by Bags:
Originally posted by Big KC:
The Mac Ads...
This reporter on NPR disagrees.
His report (http://www.npr.org/templates/story/story.php?storyId=5500795) concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs. [/b]
I agree with the NPR reporter. [/b]
If these ads reinforce that Macs are cool, they are effective. B/c Macs are significantly more expensive than other PCs, they need to continue to reinforce the perception that they are cooler than other PCs and therefore worth the cost to appeal to the middle-of-the-road cool guy that is willing to pay extra for the Apple for the image, even if they don't use all the extra features.
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Originally posted by twangirl:
I liked the one where rugged cowboys were herding cats.
But I can't remember what product the ad was for, so I guess it didn't work.
Those were for Electronic Data Systems so they were more for the entire company verses a product. I know someone who works for EDS ;)
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I'd like to see eMusic do a parody ad using Jon Bon Jovi as iTMS and Little Steven as eMusic.
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Originally posted by vansmack:
Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"
if the commercial was for toilets or something, maybe!
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Originally posted by twangirl:
maybe that's what happened to Rod Argent.
What happened to Rod Argent?
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He went to Birchmere for the food.
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:)
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Originally posted by HoyaSaxa08:
i'd be interested to hear what anyone in advertising has to say about it ... by the way, i find the psychological aspects of advertising really fascinating, how much attention goes into every square inch of a print ad and every frame of a tv ad to appeal to their target audience ... nothing is unplanned or coincidental in a well-crafted ad, it's kind of freaky
I have a relative who is an advertising planner. That means, the person that initially considers the kind of campaign you want to develop based on certain psychological pressure points, etc. What's really cool is she spent all this time studying things like mythology to develop an understanding of the human psyche and the stories that appeal intrinsically to people across demographics. Very cool. Then, in the end, they sell tires. ;)
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i've just been reminded how much i love those Bud Light "Real Men of Genius" commercials. eff'ing brilliant, and i love the background vocal fills (dude's over-the-top vocal stylings, women's back-up chorus).
now whether the commercial "works" in as much as making me want to consume the product... ehh. but at least we all know the brand associated with the commercial, so that's some degree of effectiveness...
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Originally posted by sweetcell:
i've just been reminded how much i love those Bud Light "Real Men of Genius" commercials. eff'ing brilliant, and i love the background vocal fills (dude's over-the-top vocal stylings, women's back-up chorus).
Those commercials were "Real American Heroes" before 9/11.
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The singer is the former frontman of Survivor.
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Originally posted by sweetcell:
and i love the background vocal fills (dude's over-the-top vocal stylings, women's back-up chorus).
Some of those are so classic
"that ain't no zuchini"
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those old Got Milk commercials were good.
does anyone remember the one where the guy gets hit by a bus and then wakes up in a room with a plate of cookies and a refrigerator full of empty milk cartons?
i think it was taken off the air relatively quickly but man , that shit was funny.
also, those Aspercreme commercials...funniest slogan ever
"You bet your sweet Aspercreme!"
that one was changed too. :( damn censorship.
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i like the toby keith "i'm a ford truck man, that's what i am" commercials b/c his beard and permed yellow mullet don't match.
i grew up in a town where people are "ford truck men" or they drive a chevy (pronounced chivvy). some people like to make statements like: "i'd rather push my ford than drive a chevy." they're silly.
i like it when "factory to dealer incentives" are mentioned in car commercials. what the fuck are those anyway?
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Today is World Farm Amimals Day.
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The Comcast Monkey-With-A-Sledgehammer spot.
I'm signing up for high-speed internet right now.
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The really old one for American Tourister or some other suitcase company that had a gorilla throwing suitcases around in the baggage area. After my last plane trip, I'm pretty sure that's really what happens.
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I like the one where Mean Joe Greene gives the kid a Coke and proves that not all big Negroes are bad after all.
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I was in a commercial once but it didn't move too much product, i dont think. I never actually saw it on TV, but a few friends did at like 3 in the morning.
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My personal favorite commercial was the Nationwide Insurance one, where MC Hammer was all dancing with his backup dancers one minute then getting the mansion repo'ed the next. Cracked me up!
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Originally posted by Shemp:
The singer is the former frontman of Survivor.
seriouly? definitely sounds like him... either that, or foreigner :) those dudes had pipes.
huh, a quick google revealed that survivor released an album in april 2006, their first since 1988... i'm sure it's a scorcher.
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"I like to Pinch." (http://www.youtube.com/watch?v=14P4JIGGVPM)
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Apple ditches Mac guy (http://www.radaronline.com/exclusives/2006/11/apple-ditches-mac-guy-in-new-ads.php)
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the ones that make you buy things
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I love the LG Chocolate ads. I think it could be the music always catches my attention.
I remember a car ad that used 'little fluffy clouds' from the orbital. so i guess ads work in some way if i still remember the songs and associate it with a product.
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what commercials?
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Originally posted by vansmack:
Most ESPN commercials work, but I was especially pleased with Ozzie Guillen making the call to the bullpen and getting the wrong number.
I really like the ESPN Monday Night Football commercials--the one that cuts to various "average joes" humming the infamous MNF theme song. Which reminds me, I need to go watch some football now.
Dum dum dum dummmm...
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this is so weird, i just recently took the SAT yesterday and the question for my essay was "Do Advertisements work??"
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Originally posted by vansmack:
"I like to Pinch." (http://www.youtube.com/watch?v=14P4JIGGVPM)
Did he have his claws all over your body? (http://www.youtube.com/watch?v=lhkAGfS__mk)
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if they don't stop playing those chevy john mellencamp ads soon (every fucking football game) i'm going to throw my head through the TV ... can you believe they're actually using rosa parks to sell fucking trucks to white dudes?! she rode the fucking bus!!
truck ads pander to the worst kind of jingoistic simple-minded machismo
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did you see his overly-sponsored performance of that song during the world series?
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the one where toby kieth plays his guitar while in the power stance as hes pulling down a shack and building a house with his bare hands, cutting 2x4s with a miter saw. god, that is so manly, now i want a ford truck.
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Originally posted by bigyellow100:
the one where toby kieth plays his guitar while in the power stance as hes pulling down a shack and building a house with his bare hands, cutting 2x4s with a miter saw. god, that is so manly, now i want a ford truck.
according to stephen colbert, if mr. goodwrench was a tool he'd be a miter saw.
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My current fave is the vonage one with the blond babe who goes swimming with the cute dolphins.
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i wish carl's jr. would play the original version of the "smoke my sausage" commercial with the soldier.
it reminds me of when chrysler ran the concorde commercial in the late 90s and the mom was explaining to her daughter why she was named savannah- because that's where we conceived you. . and the daughter looks back to her baby sister and says, well, why's her name concord? the mom doesn't answer, and the girl looks on the dash and sees "concorde" and says, "gross!!" the "gross" line was taken out and replaced with mom (unseen) saying "for concord, new hampshire, silly." so disappointing.
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big buckin chicken
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This is off topic, but has anyone seen some car commercial that uses The Fall's "Blindness"?
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Gears of War (featuring cover of "Mad World" from Donnie Darko) (http://www.youtube.com/watch?v=1Ol5mJvXbQk)