The key is in italics - it seems to be the same excuse given for why many businesses fail in DC.
Washington Business Journal - 4:03 PM EST Wednesday
Only in Washington: Last call for Foggy Bottom
Erin Killian
If your beer of choice is a Foggy Bottom ale or lager, you may want to go to the local dive to buy your last pint.
After 20 years of losses, the Olde Heurich Brewing Co. discontinued brewing operations and shipped its last cases to its distributors in February.
"I expect that Foggy will disappear from the market by the beginning of April," says President Gary Heurich in an e-mail.
Heurich, who's also been trying to raise more than $5 million by year end to save the historic Victorian Brewmaster's Castle in Dupont Circle, tried to resurrect his grandfather's old brewing company.
Christian Heurich founded the Chr. Heurich Brewing Co. in 1873 on the site that is now the John F. Kennedy Center for the Performing Arts.
At one point, the old brewing company marketed 13 brands and sponsored the former professional baseball team the Washington Senators in the 1950s. Christian Heurich died in 1945 and left it to his son Christian Jr., who was forced to closed down the brewery in 1956.
Gary Heurich launched the Olde Heurich in 1986, but used the F. X. Matt Brewing Co.'s facilities in Utica, N.Y., to brew the beer.
Heurich's goal was to build a brewery in D.C., but said the transient market wouldn't support it.
"We never came anywhere near the sales needed to build a brewery," writes Heurich. "Washington area is unique among major urban centers in its relative lack of a hometown spirit, and as a native Washingtonian this is something that is deeply and personally disappointing."
Heurich says he's now developing an inn with a brewpub on the shores of Lake Champlain in New England.