Young adults average nearly $2,200 in digital entertainment
Generation Y consumers, those between 18 and 24 years old, are amassing a very valuable trove of digital entertainment, according to a study released Friday.
Young adults in the U.S. average almost $2,200 worth of entertainment stored on devices, nearly double the average $1,135 worth of entertainment on devices of all U.S. adults, according to surveys by KRC Research of Pa. and Hitachi Global Storage Technologies Inc., headquartered in San Jose,
The dollar estimates are based on the value associated with industry average costs for songs, photos, movies and video games.
"Generation Y" consumers, on average, have nearly 1,200 songs stored -- three times more songs than the U.S. population as a whole
More than half of all those surveyed (56 percent) stated that they felt all the photos, music, movies and video games they have stored is somewhat important, valuable or priceless.
The telephone survey of 1,004 adults between 18 and 65 was conducted during August.
It found that 49 percent of those surveyed have between up to 200 gigabytes worth of storage capacity across all of their electronic devices and 60 percent said they wish they had more storage on their electronic devices.
Hitachi Global Storage Technologies was founded in 2003 as a combination of Hitachi Ltd. (NYSE: HIT) and IBM's (NYSE:IBM) storage technology businesses.
