Originally posted by MTB-Markie:
I wonder what penetrance DVRs have in the UK and here.
USA Currently: 110.2 mln of US households have a television, and 7% of them have DVRs (~7.7 Million) (
Neilsen )
USA Projected DVR penetration to reach 27 Million by 2008. (
Linkage)
No complete numbers for the UK, but the guess is between 2.5% and 5%. 10% of Sky subscribers have the Sky+ box (770K).
PDF linkage 5 Million expected in UK by 2008.
DVR service penetration will also increase to 20% of Western European Digital TV Homes by 2008, says Yankee Group.
Global Penetration: The number of installed digital video recorders (DVRs) is forecast to rocket from 9 million at end 2004 to 120 million by end-2010 â?? to reach 11% of global TV households (
More Linkage)