does the writer really think that when he buys a $100 jersey, $100 will go to cancer research? does he think that the league isn't going to be paid its costs? there may be a gripe to be made that the pink thing only get $3.84, instead of something a little higher (i.e. the NFL could contribute more or all the profits from the sale, instead of its current fraction). but if he was ever stupid enough to think that $100 of his sale ended up in the charity's hands... well, he's stupid.