i too netflix, but it's shameful to me. i used to work at an indie video store that used to be the only source of great variety (4 star in madison, wi) and i know netflix is direct competition for these folks.
Places like Video Americain need our support, too, and I try to use them whenever possible.
I also have to underline that unless you watch 5 DVD's a month, you'll lose money going with netflix, at $22/mo.