who ever said it wont do well, is an idiot. people, kids and grown adults, wait in lines for days just for the new pokeman game. i remember people waiting in lines for a week for the opening of the phantom menance. this thing is perfect for families, perfect for nerds who buy every special edition of every nerd thing out there. super hero movies are the hottest thing right now. hell, they are even making a movie about ant man, for gods sake. ant man. it well sell very well. hell, i might go, if i get a good seat.
you should see what people pay for those stupid "cons" on every corner of every week, now. and what they pay just for a signed photo of the guy who played the third rock on the right in the lost episode of the original star trek. unreal.