Plus I wonder to what extent "millennial males" even care about Pitchfork anymore. My impression is that most present-day readers of Pitchfork are 30-40, which is more Gen Y than millennial. Every generation has its "lol u old" media. My Gen X generation felt that way about Rolling Stone. Gen Y probably felt that way about Spin. And millennials look at Pitchfork and associate it with Radiohead and Animal Collective, which aren't exactly modern bands anymore.
I'm pulling all of this outta my ass, by the way.