Fans of K-pop group BTS flood publishers with Twitter engagement
The hyper-engaged fanbase of BTS, a Korean boy band, and a handful of other popular K-pop groups are bringing American publishers off-the-charts Twitter numbers.
Most Twitter influencer shares per article on popular topics
The big picture: BTS has a more engaged following
than any other entity on Twitter — and it isn't even close. The group's main account generated 400 million interactions from its tweets in the last 3 months, compared to just 105 million from President Trump, according to data from CrowdTangle.