what commercials really work...

[twangirl]

Originally posted by Surly Bonds:
   

Originally posted by vansmack:
  Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"

One of the side effects of taking that drug is bitch tits. [/b]

maybe that's what happened to Rod Argent.

[vansmack]

Originally posted by Surly Bonds:
   

Originally posted by vansmack:
  Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"

One of the side effects of taking that drug is bitch tits. [/b]

Oh that's right.  I laugh every time the announcer says "side effects include...swelling of the breasts" and find the small chested girl in the room and suggest she try it.

[HoyaSaxa03]

Originally posted by Bags:
   

Originally posted by Big KC:
  The Mac Ads...

This reporter on NPR disagrees.
 
 His  report concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs. [/b]

i'd also agree with the NPR reporter, but I love the mac ads (and I'm a PC user), i think some of them are really clever
 
 but the microsoft ones (mostly in print) pimping their "cool apps" similar to the iLife suite are really horrible ... they get this girl who some 50 year old would assume is the embodiment of everything "hip" (short dyed chunky hair, wacky clothes) with this smug grin on her face (kind of like Tilly and the Wall actually) ... i think i've written about these ads before on here before, but they get my blood boiling
 
 at least the mac guy looks like a normal person, no matter how snide he is ... if they used some dude in leggings, fingerless mittens, a beret, and whatever else old people think "hip" kids wear, it would be really annoying
 
 so under the same theory as the NPR guy used critiquing the apple ads, is microsoft "too cool for its own good" by using a caricature like that, or are they merely correctly appealing to the right audience of square (yes, i just used that word) older people by exaggerating features?
 
 i'd be interested to hear what anyone in advertising has to say about it ... by the way, i find the psychological aspects of advertising really fascinating, how much attention goes into every square inch of a print ad and every frame of a tv ad to appeal to their target audience ... nothing is unplanned or coincidental in a well-crafted ad, it's kind of freaky

[Mobius]

Originally posted by beetsnotbeats:
   

Originally posted by Bags:
   

Originally posted by Big KC:
  The Mac Ads...

This reporter on NPR disagrees.
 
 His  report concludes the ads are too cool for their own good and, hence, appeal to the demographic that would already own Macs, not the demographic they want to own Macs. [/b]

I agree with the NPR reporter. [/b]

If these ads reinforce that Macs are cool, they are effective.  B/c Macs are significantly more expensive than other PCs, they need to continue to reinforce the perception that they are cooler than other PCs and therefore worth the cost to appeal to the middle-of-the-road cool guy that is willing to pay extra for the Apple for the image, even if they don't use all the extra features.

[evilsanta]

Originally posted by twangirl:
  I liked the one where rugged cowboys were herding cats.
 
 But I can't remember what product the ad was for, so I guess it didn't work.

Those were for Electronic Data Systems so they were more for the entire company verses a product.  I know someone who works for EDS  

[kosmo vinyl]

I'd like to see eMusic do a parody ad using Jon Bon Jovi as iTMS and Little Steven as eMusic.

[sonickteam2]

Originally posted by vansmack:
  Those commercials showing a swollen prostate cutting off a mans bladder almost always make me have to take a leak, so I'd say they "work"

if the commercial was for toilets or something, maybe!

Originally posted by twangirl:
  maybe that's what happened to Rod Argent.

What happened to Rod Argent?

[sweetcell]

He went to Birchmere for the food.

[Bags]

Originally posted by HoyaSaxa08:
 i'd be interested to hear what anyone in advertising has to say about it ... by the way, i find the psychological aspects of advertising really fascinating, how much attention goes into every square inch of a print ad and every frame of a tv ad to appeal to their target audience ... nothing is unplanned or coincidental in a well-crafted ad, it's kind of freaky

I have a relative who is an advertising planner.  That means, the person that initially considers the kind of campaign you want to develop based on certain psychological pressure points, etc.  What's really cool is she spent all this time studying things like mythology to develop an understanding of the human psyche and the stories that appeal intrinsically to people across demographics.  Very cool.  Then, in the end, they sell tires.  

[sweetcell]

i've just been reminded how much i love those Bud Light "Real Men of Genius" commercials.  eff'ing brilliant, and i love the background vocal fills (dude's over-the-top vocal stylings, women's back-up chorus).
 
 now whether the commercial "works" in as much as making me want to consume the product... ehh.  but at least we all know the brand associated with the commercial, so that's some degree of effectiveness...

[beetsnotbeats]

Originally posted by sweetcell:
  i've just been reminded how much i love those Bud Light "Real Men of Genius" commercials.  eff'ing brilliant, and i love the background vocal fills (dude's over-the-top vocal stylings, women's back-up chorus).

Those commercials were "Real American Heroes" before 9/11.

[shemptiness]

The singer is the former frontman of Survivor.

[chaz]

Originally posted by sweetcell:
   and i love the background vocal fills (dude's over-the-top vocal stylings, women's back-up chorus).
 
 

Some of those are so classic
 
 "that ain't no zuchini"