apparently, nbc is going to give 'the office' a heroes-style treatment as well with tons of interactive things on their site. (i still can't get over the robocall from nathan petrelli. i'm convinced he's going to have me killed).
from nbc: Beginning this fall, viewers will be invited to experience "The Office" in a whole new way. There will be a multitude of interactive features, one of which will encourage users to "work for" Dunder-Mifflin. Recruits will be asked to create their own branches and complete weekly corporate tasks. Local "branches" which successfully complete tasks may be integrated into an on air episode of the show. Additional content will be made available on many platforms, including interaction with unique mobile content, a WAP (Wireless Application Protocol) site and significantly increased original content on NBC.com.
