Author Topic: Major Victory for Indie  (Read 7696 times)

vansmack

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Major Victory for Indie
« on: August 31, 2004, 01:49:00 pm »
I don't care for Taking Back Sunday, but I met the guys at this label when my buddy was working there promoting Thursday.  They deserve their success.
 
 -------------------------------
 
  Major Victory for Indie
 
 
 How a little label and a little-known emo band hit the Top Ten
 
 
 
 Who are Taking Back Sunday, and how the hell did they manage to sell 260,000 albums in three weeks, without any major-label support? Behind the success of the punk-pop band's second album, Where You Want to Be -- which debuted at Number Three earlier this month and remains in the Top Thirty -- is tiny Victory Records, an independent that has found big success championing music that the majors miss.
 
 "We're like Castro when he had the revolution," says Tony Brummel, 33, who launched the punk label in his Chicago apartment in 1993. "He was in the mountains fighting with sticks, and he won! He may not be the most liked guy in the world, but people are loyal to him."
 
 Victory employs just thirty-two full-time staffers and has a roster of twenty bands, all of whom Brummel personally signed. Punk-metal act Atreyu recently landed in the Top Forty with their second album, The Curse, despite little video or radio airplay.
 
 A grass-roots marketing plan, combining heavy investment in touring with volunteer street teams who pass out fliers and sampler CDs, has paid off. "Tony is a great business dude," says Taking Back Sunday lead singer Adam Lazzara. "The way the label gets so many copies of the albums into stores is unheard of in the indie world."
 
 Alan Becker, an executive at Victory's longtime distributor RED Distribution, points to the label's willingness to promote albums for years as the key to its success. "Tony's relentless," Becker says. "He worked with us on the first Hatebreed record for four years. He worked closely with retail, made new videos, kept the band on the road. And they were selling better four years later. Same thing with Taking Back Sunday. He worked their first record for two years."
 
 Brummel's cost-effective ways and aggressive business strategies have earned him detractors. Some of his biggest artists, including Hatebreed and New Jersey hardcore act Thursday, have left the label with less than kind words for him. Nonetheless, several majors have reportedly attempted to buy Victory. "Tony knows how to build brands," says Warner Music Group chairman Lyor Cohen, who was running Island Def Jam when that label picked up Thursday. "His hard-charging indie attitude is something I admire."
 
 Victory actually sold a twenty-five percent equity stake to MCA/Universal in 2002, but less than a year later Brummel canceled the deal and returned the money. "When you're in bed with someone, you learn some things you don't like," he says. "Like that I'm not a fucking team player."
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Guiny

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Re: Major Victory for Indie
« Reply #1 on: August 31, 2004, 02:34:00 pm »
They sounded just like any other HFS band at the festival.

ggw

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Re: Major Victory for Indie
« Reply #2 on: August 31, 2004, 02:36:00 pm »
That's like three times as much as the major-label Rhett Miller album has sold.
 
 
Quote
Originally posted by vansmack:
 Who are Taking Back Sunday, and how the hell did they manage to sell 260,000 albums in three weeks, without any major-label support?

Re: Major Victory for Indie
« Reply #3 on: August 31, 2004, 02:40:00 pm »
It's probably three times as many albums as ANY alt-country artist has ever sold.
 
 
Quote
Originally posted by ggwâ?¢:
  That's like three times as much as the major-label Rhett Miller album has sold.
 
   
Quote
Originally posted by vansmack:
 Who are Taking Back Sunday, and how the hell did they manage to sell 260,000 albums in three weeks, without any major-label support?
[/b]

thirsty moore

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Re: Major Victory for Indie
« Reply #4 on: August 31, 2004, 02:47:00 pm »
The Byrds Greatest Hits went Platinum.  Surely there were some tracks from Sweetheart of the Rodeo on that.
 
 
Quote
Originally posted by Rhett Miller:
  It's probably three times as many albums as ANY alt-country artist has ever sold.

ggw

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Re: Major Victory for Indie
« Reply #5 on: August 31, 2004, 02:49:00 pm »
Apparently, Miller doesn't think of himself as alt-country.
 
 http://www.thedailypage.com/going-out/music/news/managedit.php?intmusicnewsid=324
 
 
Quote
Originally posted by Rhett Miller:
  It's probably three times as many albums as ANY alt-country artist has ever sold.
 

thirsty moore

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Re: Major Victory for Indie
« Reply #6 on: August 31, 2004, 02:57:00 pm »
The Daily Page got a hot tip exclusive.  Damn.

sonickteam2

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Re: Major Victory for Indie
« Reply #7 on: August 31, 2004, 03:01:00 pm »
Quote
Originally posted by Rhett Miller:
  It's probably three times as many albums as ANY alt-country artist has ever sold.
 
   
Quote
Originally posted by ggwâ?¢:
  That's like three times as much as the major-label Rhett Miller album has sold.
 
   
Quote
Originally posted by vansmack:
 Who are Taking Back Sunday, and how the hell did they manage to sell 260,000 albums in three weeks, without any major-label support?
[/b]
[/b]
does it make you feel "cool" that a lot of the artists you like dont sell many records.  like you know a scret or something?

Re: Major Victory for Indie
« Reply #8 on: August 31, 2004, 03:03:00 pm »
That's the way I felt when I was in my 20's.
 
 Now, I don't care how popular artists I like are, as long as they don't change their sound in order to achieve more mainstream popularity.
 
 
 
Quote
Originally posted by sonickteam2:
   
Quote
Originally posted by Rhett Miller:
  It's probably three times as many albums as ANY alt-country artist has ever sold.
 
   
Quote
Originally posted by ggwâ?¢:
  That's like three times as much as the major-label Rhett Miller album has sold.
 
     
Quote
Originally posted by vansmack:
 Who are Taking Back Sunday, and how the hell did they manage to sell 260,000 albums in three weeks, without any major-label support?
[/b]
[/b]
does it make you feel "cool" that a lot of the artists you like dont sell many records.  like you know a scret or something? [/b]

Re: Major Victory for Indie
« Reply #9 on: August 31, 2004, 03:08:00 pm »
The Byrds wouldn't sell more than 100K copies of an album if they were a new band today. Neither would Neil Young or Tom Petty. All would be branded as "Americana" or "alt-country" and thus marginalized to a niche audience.
 
 
Quote
Originally posted by econo:
  The Byrds Greatest Hits went Platinum.  Surely there were some tracks from Sweetheart of the Rodeo on that.
 
   
Quote
Originally posted by Rhett Miller:
  It's probably three times as many albums as ANY alt-country artist has ever sold.
[/b]

markie

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Re: Major Victory for Indie
« Reply #10 on: August 31, 2004, 03:08:00 pm »
Clearly album sales reflect quality. I have been digging the new Ashley Simpson release.
 
 It is somewhat curmudgeonly to chastise someone for liking moderately obscure music on this forum when most of the bands we like are rare visitors to the billboard hot 100.
 
 If it were not for Rhett, I mean Randy, and the board I would never have heard of so many bands, including the old 97's.

markie

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Re: Major Victory for Indie
« Reply #11 on: August 31, 2004, 03:10:00 pm »
Quote
Originally posted by Rhett Miller:
  The Byrds wouldn't sell more than 100K copies of an album if they were a new band today.
 
   
I dunno, early in they wrote some pretty catchy pop songs....

ggw

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Re: Major Victory for Indie
« Reply #12 on: August 31, 2004, 03:11:00 pm »
You mean like Rhett Miller?
 
 
Quote
Originally posted by Rhett Miller:
 Now, I don't care how popular artists I like are, as long as they don't change their sound in order to achieve more mainstream popularity.
 

Re: Major Victory for Indie
« Reply #13 on: August 31, 2004, 03:17:00 pm »
I've never said that Rhett's solo album was anything more than a pretty decent pop album.
 
 It's becoming more apparent to me that Rhett is the one with rockstar ambition, and the rest of the 97's are the ones with good taste....
 
 As it evidenced by Murry's comment to Rhett when Rhett made the rest of the band listen to Ziggy Stardust: "You're not going to make us sound like David Bowie are you?"
 
 
Quote
Originally posted by ggwâ?¢:
  You mean like Rhett Miller?
 
   
Quote
Originally posted by Rhett Miller:
 Now, I don't care how popular artists I like are, as long as they don't change their sound in order to achieve more mainstream popularity.
 
[/b]

Re: Major Victory for Indie
« Reply #14 on: August 31, 2004, 03:18:00 pm »
I just wasted my weekly bowie insult without Mankie even being online today...