Smackie will be getting to work a bit earlier than usual in the future
PepsiCo Inc. is rolling out a new drink called Kickstart this month that has a Mountain Dew flavor but is made with 5 percent juice and vitamins B and C, along with an extra jolt of caffeine.
So I went ahead and had a couple of these this week. Yes, it's been that kind of week.
I opted not to try the fruit punch version and instead have had a few of the Orange Citrus varietal. It's essentially a less sweet version of Live Wire for those that remember the GREATEST MOUNTAIN DEW FLAVOR OF ALL TIME. #stillbitter
Anyhow, at 16 oz. and 92 mg of caffeine, it's really not that much more than a 20 oz. bottle of the Dew that checks in at 91 mg. To put that into perspective, a tall (12 oz) cup of Starbucks is 260 mg of caffeine.
So, I fail to see what market Pepsi Co is going after here. Either buy a 20 oz at $1.75 and get 91 mg of caffeine or spend the $2.50 on an AMP and get 150 mg of caffeine.
Maybe if you're calorie conscious, because it's about 200 calories less than a 20 oz. bottle of the dew (80 vs 280) but they don't market is as
healthier (for obvious reasons), just that it has a kick.
Bottom line, if you want a kick, drink an AMP, and pass on Kickstart.