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http://www.philly.com/inquirer/breaking/news_breaking/20071127_Huge_music_festival_planned_for_Vineland.html Huge music fest planned for Vineland
By Dan DeLuca
INQUIRER MUSIC CRITIC
Never mind Philapalooza: Get ready for the Vineland Music Festival.
Charlie Jones of the Austin, Texas,-based promoter C3 Presents, announced today that the three-day music festival originally planned for Fairmount Park would instead be held Aug. 8 to 10 on a 550-acre farm in Vineland, in South Jersey's Cumberland County. Over three days, more than 150,000 music fans are expected to attend what Jones called "a camping festival" similar to the Bonnaroo Music Festival, held each June in Manchester, Tenn.
"It's unfortunate it worked out the way it did in downtown Philadelphia," Jones said this afternoon.
Earlier this month, the Fairmount Park Commission tabled a vote on whether to grant a contract to C3 or its competitor, Live Nation, the concert industry behemoth which owns Philadelphia-based promoters Electric Factory Concerts.
"When you have this type of investment, you can't keep waiting," Jones said. "We had to launch."
For the Vineland Music Festival, C3 Presents, which books both the Lollapalooza festival in Chicago and the Austin City Limits fest in Texas, will partner with Festival Republic, the British concert promotion company that puts on the prestigious Reading and Glastonbury Festivals in England.
Festival Republic is 50.1 percent owned by Live Nation U.K. Though the Vineland festival will take place next summer one week after Lollapalooza, "this festival has nothing to do with Lollapalooza," Jones said. It also will not be themed as a "jam band" festival, as Bonnaroo was when it was founded in 2002.
It's likely, however, that the VMF will share some of the acts that play Lollapalooza and ACL. Though Jones was not ready to announce any headliners, this summer's Lollapalooza featured Pearl Jam, Amy Winehouse and Philadelphia's the Roots among scores of acts, while Bob Dylan, Bjork and the White Stripes played ACL in September.