The perils of the pretentious album title May 5, 2008 2:30 PM
The new Coldplay album won't be out for another six weeks but I can already tell you that it's going to be a big disappointment, and possibly their lowest selling album ever. The reason? Not the music, the title: Viva la Vida, or Death and All His Friends.
Previously known for snappy titles - Parachutes, X&Y, A Rush of Blood to the Head - this time they've opted for something grander. They may well look back and wish they'd called it X&Y&Z.
It's a little-noted fact that many bands who have enjoyed great success with a landmark album are unable to resist giving the follow-up a name they feel hints at something more sophisticated. Thus, X&Y is followed by Viva la Vida, or Death and All His Friends, which, according to Chris Martin, was inspired by a Frida Kahlo painting.
"It just felt right," he says. And, fair enough, you can see where he's coming from. On Planet Coldplay, where singers are married to Oscar-winning actresses and have the ear of politicians, everyday life must seem a long way away. They are a group of such commercial significance that when the release of X&Y was delayed, EMI Records had to issue a profit warning. When it finally arrived, it became the biggest selling album of 2005. So you can follow their thinking - why not give the new record a name that says something about the unfathomable place their success has taken them, however inscrutable and pretentious it might seem to others?
Sadly there is a sizeable amount of evidence to suggest that such a decision shows a band folling introspection at the expense of commone sense and, it would seem fair to point out, record sales too.
Just look at this list of bands who, having enjoyed great success with an album, made an introspective (ie, less commercial, less critically acclaimed) follow-up and saddled it with a name whose up-its-own-arseness will haunt them always.
The Smashing Pumpkins: Mellon Collie and the Infinite Sadness.(reached No 7; followed Siamese Dream, No 4)
Dandy Warhols: Odditorium or Warlords of Mars (67; followed Welcome to the Monkeyhouse, 20)
Public Enemy: Muse Sick-n-Hour Mess Age ( 12; Apocalypse 91,
Fiona Apple: read the entire 90-word title
here (46; Fast as You Can, 33)
Transvision Vamp: Little Magnets Versus the Bubble of Babble (didn't chart; Velveteen, 1)
This is why I urge Coldplay to change that Viva la Vida business while they can; it's for their own good.