the mac mini looks cooler than most people i know. i think a $99 iPod does crack a new market for apple especially since other companies have started to some out with slick mp3 players in that price range. as for not understanding why they're so great, let me count the ways: iPod and Apple computers look cool, work great, are user friendly, have fantastic support and are not succeptable to a lot of the problems that microsoft/pc computers are (spyware, etc).