just when you thought Preakness couldnt get any better than the addition of Buckcherry and ZZ Top.......
Bud Light to sponsor Preakness Stakes infield partyBeer behemoth Bud Light has inked a deal to become the presenting sponsor of the new-look Preakness Stakes infield party on May 16.
Financial terms of the deal were not released.
The 2009 Preakness InfieldFest presented by Bud Light -- its official name -- will feature music by Rock and Roll Hall of Fame act ZZ Top, Grammy-nominated Buckcherry and the homegrown Charm City Devils.
To promote the marketing partnership, Bud Light will activate a ?text to win? and Internet promotion at retail stores in Maryland, Virginia, Washington, D.C., Delaware, New Jersey and Pennsylvania.
?This partnership allows us to market Bud Light in the classic setting that is the Pimlico Race Course,? Robert Barraco, geographic marketing manager for Anheuser-Busch Inc., Bud Light?s parent company, said in a statement.
Maryland Jockey Club officials unveiled in February a revamped Preakness infield, featuring live music and professional women?s volleyball.
In announcing the move, the Jockey Club said it would also ban fans from bringing in their own beverages ? ending a long-standing tradition at the 134-year-old event.
Sixteen-ounce beers will now be sold for $3.50. Tickets to the infield will remain flat in 2009 at $50 each.
Preakness is the second leg of horse racing?s Triple Crown. The infield party draws more than 60,000 revelers annually.