Welcome to the new forum
?You see, Kevin, The Players Club is not just a magazine. It?s an actual club of players helping players. Do you want to be a part of the Players Club??At this point, I commit my first strategic blunder: Instead of saying yes, I say I?d like to hear a little more about his business before signing on. Lenny hands me a new MacBook Air??Dude, this will be one of your computers when you take this job??and I sit down next to him as he pulls up his own PC laptop and we descend into the strange, time-sucking vortex that is working with Lenny Dykstra. For the next two hours, I sit there on the sofa, two feet away from Lenny, as he e-mails me things?Players Club slide shows, YouTube clips, articles about himself?from his laptop. The only magazine business we talk about is a new Players Club logo. Lenny e-mails me a link to it, then calls his flight attendant?an attractive woman in her midtwenties?into the room and gets her opinion, too. The attendant likes the logo.
