^ Suspect it's to offer a variety of concerts but only Relaxer can answer that one.
That's it, Amy. You guys should just call an end to the contest now and use his basic idea, even if it means that you might have to adjust a few things due to copyright issues. Maybe use some hipster posseur for a photo if you need to along with a made up name and song title. Then all you need to do is tastefully add a small website link somewhere on the bottom.