It does seem pretty quixotic (unless I'm missing something) but at least they're TRYING.  And if they throw in some Hoodoo Gurus or Skinny Puppy amongst their 30% Linkin Park/30% RHCP/40% Foo Fighters format, that can't be a bad thing, can it?  What about all the poor kids that can't afford a Droid?
I just read an article about the failure of RXP in New York.  If you can't have a modern rock station (a modern rock station that played Weezer AND Guns N Roses) succeed in a city with 12+ million, then you can't have a modern rock station.  How "rock" is a niche.   Like "jazz."  Luckily, Steely Dan are grandfathered in.
Brian