I'm just amused by the fact that a major label is flogging "indie rock".... Which is now made even more generic of a term... Most leading "indie rock" groups probably use the same bookers, management and PR firms as those signed to major labels. The only difference is the size of the label, which is probably distributed by a major label affiliated outfit anyways. Some of the leading lights of indie rock are now signed to majors, because their indie labels could only take their careers so far... i.e. Decemberists, Death Cab for Cutie, Black Keys.
Far more attention needs to be placed on real indie labels or independently release material.