1. It is a list of shows. It doesn't need to be fancy.
2. How do you know it doesn't get a lot of hits? Do you have access to the analytics of the website?
3. Have you looked at other showlist pages? They are about the same.
http://showlistaustin.com/ A list of shows.
4. Before showlistDC came around, I used to have to visit around 10 to 20 different venue pages every week to see what was happening. Now I can go to one site. I am so glad she started doing her website. It and showspace are two of the most valuable tools for keeping track of all of the shows in this area.