I think the majority of people are generic as hell.
They want their Panera Breads and Cheesecake Factories.
They want good schools and clean streets and enough space to feel like they own a piece of the American dream.
Everything around them looks the same; same houses, same restaurants, same general level of wealth as far as they can tell.
They'll take their vacations somewhere pretty and drive to their jobs.
They're looking for happy enough. I feel like that's a Columbia Maryland.
That also describes my sister who wanted to move to Columbia but settled for Urbana.
Same for a guy that I work with who drives sometimes an hour and a half each way to get to my office and then spends most of his day driving around DC. He recently moved from a townhouse in Columbia to a larger home backing up to some woods. He works as a carpentry subcontractor, has his two kids, his house, his old townhouse as a rental unit, his big-assed truck and a camper he tows with his big-assed truck for vacations. He's looking for general comfort and implied safety.