This is a matter of principle Hunter, not profit. Setting up these presales is very time-consuming, and there already were other presales associated with this event that needed to be dealt with. Seth and box office staff went to a considerable amount of trouble to provide something special for the regular Forum members so they could all see the show together, and most people genuinely seemed to appreciate that effort. I don't think it's cool that someone decided to profit from this goodwill gesture.