D.C. Searches For New Catchphrase
Mar 26th - 5:40am
WASHINGTON - Washington tourism officials are spending $150,000 on a new way for outsiders and tourists to see the District: a new catchphrase.
Like "Virginia is for Lovers," or Seattle's new slogan, "Metronatural," the district wants to define itself with a catchy new phrase and draw more tourists to the city. Not many people know the current two: "Celebrate and Discover" and Washington D.C.: The American Experience."
The Washington Convention and Tourism Corporation is leading a task force to think up a whole new brand for the city. The task force includes officials from the Washington Convention Center, Marriott International, the National Gallery of Art and the Greater Washington Initiative.
They're using focus groups, online surveys and interviews with city officials. The project is expected to cost $150,000.
It's a trend among cities lately, with Seattle getting its new slogan and the popularity of Las Vegas' "What happens here, stays here," campaign.
An online survey at
www.shareyourdc.com runs through April and the new slogan is expected to launch in the fall.
