When Classical 104.1 fled to public 90.9 the other day, 104.1 became the truly horrid GEORGE FM, which manages to more or less duplicate 107.3, 100.3 and 102.7, only do it in an even more boring way.
Is there really no market or appetite for a AAA-ish station in DC? IF the music isn't quite as blandly broad-appealing as a GEORGE, at least the demo would be much younger, and currently not catered to by anyone else at all. Not that the below station is my dream station or anything, but it would beat the pants off anything on the air in DC these days...and could provide a local connection with info, contents, etc. for venues like 9:30, Black Cat, Rock N Roll, Iota, Birchmere, Jammin Java etc.
Link BRAD: Well, long before I was involved, Saga Communications learned of this new signal opportunity and instituted a format study from Mark Ramsey and Mercury Research. The "hole" indicated a desire for a Triple A format, custom-designed for the Charlottesville market. The highest passion was for artists like Cure, Depeche Mode, Clash, and '90s Alt mainstays like Sublime, Nirvana, and even bands like Toadies or Mighty Mighty Bosstones. Our style of Triple A is a more focused on 25-44 and 30-somethings in particular. We do play Tom Petty, Bruce Springsteen, and John Mellencamp (and even Van Morrison, The Beatles, and Bob Dylan) but more in a "respect the timeless artists" spice position. We also have a deep "image" category that can play anything from Lo-Fidelity All Stars to Velvet Underground to Lucinda Williams to Iggy Pop.
