Says Hoya:[/b]
Selected Sections of the Federal Income Tax Code
One of my all time favorites....
I have no idea where I left off, so I'll just do a fresh recount....
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Should be required reading for any marketing class. It's reads like a college lecture, which is surprisingly better than most sociologist writing these days. Simple premise - little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world - with good examples.
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I don't know that I liked it as much as I liked Tipping Point, but I bet I'll find it much more useful in my life. Another book that reads like a lecture, with a simple premise - It's about the first 2 seconds - we make better instant judgments by training our mind and senses to focus on the most relevant factsâ??and that less input (as long as it's the right input) is better than more - with great examples. I'm actually doing the Pepsi challenge as he describes as part 2 of my traditional super bowl beer tasting contest.
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An interesting twist on my road of International development and foreign policy studies. After focusing on Jared Diamond (geographic/environmental and societal decisions), Thomas Friedman (economic and tecnological policy decisions) and a myriad of political commentary, I stumbled onto Lawrence Harrison's thesis that Culture Matters just as much as the other factors, if not more. US Foreign policy has tended to rely on political change for economic development in 3rd world countries, but the idea presented here is that culture matters more than anything else. Most leaders we have empowered have gotten away from democratic values because the culture surrounding them hasn't changed. He looks at 25 different cultural factors and has some pretty interesting findings. I think he puts too much credence in Protestant work ethic and values, but he definitely makes a strong case about the effect Catholicism and Islam have had on developing countries. Very dense, but a good read.
Now I'm reading my one fiction, albeit partly fiction, book of the year:
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About 100 pages in and I can't put it down....
