http://biz.yahoo.com/ap/040429/music_on_a_stick_3.html New Device Allows Recording at Concerts
Thursday April 29, 8:36 am ET
By Lukas I. Alpert, Associated Press Writer
New Technology Allows Recording to Your Keychain Right After Concert Ends
NEW YORK (AP) -- Oh, how far we've come from the 78, the 45, even the CD.
Now, minutes after your favorite band sounds its last note on stage, you
can load a live recording of the concert onto a cigarette-lighter-sized
hard drive
Take it home, toss the digital files onto your computer and then e-mail it
to all your friends with the message, "Dude! These guys are awesome!"
On May 21, new digital kiosks offering the tiny drives will be installed at
Maxwell's, a small indie-rock club in Hoboken, N.J. At $10 a pop for the
recording, and $20 for the reusable, keychain drive, let the downloading
begin.
"This is a tool that allows fans to take home and share some of the best
independent music from small live venues around the country," said Daniel
Stein, CEO of Dimensional Associates, a private equity firm that owns
eMusic Live, which created the machines, as well as eMusic, a music
file-sharing Web site, and The Orchard, a marketing firm for independent
labels.
For Scott Ambrose Reilly, president of eMusic Live, the idea is to let fans
have a legal copy of a live show, which gives smaller artists and their
labels creative control over the quality of the recording and a commercial
stake in its distribution.
The understanding is also that it is not a one-time recording. Fans can
share the files with their friends, providing free word-of-mouth publicity
for smaller bands.
For eMusic Live, the devices are just the next step for a service that it
and other competitors already provide: burning CDs of live performances
right after a show ends.
"What we were seeing is that a large number of people were taking their CDs
home and ripping them to MP3s, so we thought it would benefit music fans to
eliminate that middle step," Reilly said.
The technology is quite simple: The music fan goes up to the touch-screen
kiosk after the show and buys the keychain drive with a credit card from a
dispenser alongside the screen. Once that's done, the miniature drive is
inserted into a slot in the kiosk, and the recording -- stored as MP3 files
-- is loaded onto the device's 128-megabyte hard drive. That is enough
space for 110 minutes of music.
A receipt for the transaction is sent to the concertgoer's e-mail address.
"I can remember when I started the debate was whether the 45 or 33 would be
more successful," said Richard Gottehrer, author of hits like "My
Boyfriend's Back," and "I Want Candy," and chairman of The Orchard. "Now
the Napsters of the world are yesterday's news and this is the newer,
legal, next step."
Whether the technology will take off remains to be seen. But its creators
are optimistic and hope to roll the machines into venues around the country
soon.
"Admittedly this won't be for everyone," Reilly said. "But since the
direction of music is increasingly going digital, I don't see why this
wouldn't find its niche."
At a demo for the device at a sound studio in Manhattan on Tuesday, a New
York-based band, Elysian Fields, performed three songs, which were quickly
loaded onto the "pen drives" afterward.
Later, at home, the device was inserted into the USB port of a laptop
computer and voila! singer Jennifer Charles' smoky, lilting lyrics and Oren
Bloedow's reverbed-out, brooding guitar lines filled the living room.
Charles called the new technology "a beautiful thing."
"I'm very excited to be a part of this incredible and sexy technology," she
said between songs. "It makes us feel very James Bond. You can have your
little pens -- wow, beam me up Scotty."
On the net:
eMusic Live:
http://www.emusiclive.com