I've always had trouble with the idea that anyone invented pet rocks. Seems more like they were domesticated.
I think it is abso-fucking-lutely GREAT! Just goes to prove that anyone can make it in a free enterprise system.
Of course, as the article hints, the whole thing was the packaging and marketing. the product inside could be total shit but if you dress it up really pretty the gullible public will eat it up. Need I even point out the similarity to Obamacare?