Originally posted by sweetcell:
uhm... yeah. convenient change of topic: smacks, any thoughts on the development of competition in the digital music biz?
Well, first off, I'm going to get me the Brothers and Sister EP for $.99! Thanks for the link.
Yes, competition like this is good, but as usual, despite an inferior product (DRM and lower quality), Apple already won by having far superior marketing (I think they've had a commercial or two on about the new album). Count me in as one of the millions that pre-ordered Viva La Vida on iTunes to get the single.
Two things specifically about this move: It's the wrong marketing ploy for Amazon and ill timed.
They should have lowered the price
before the album went on sale. Most Coldplay fans bought the album off of iTunes when you could get the early release single. That now famous Coldplay commercial advertised the album, and the single being exclusively released on iTunes (clever play of words there, it was just the single).
Amazon should have run their own series of adds countering iTunes and touting two things:
(1) It's cheaper, and
(2) It's DRM free.
What Amazon should do in the future, is adopt a policy that all new releases will be $8.99 and that the top 50 albums will also be $8.99. If nothing else, that will force Apple to lower there price and competition like that is good for the marketplace.