oh, forgot about the cartoons -- yeah, those were annoying. The novelty wore off on the second one... the third one was unfortunate, the crowd grew testy at the fourth, and actually started booing at the fifth. It was like seeing Lord of the Rings at the Uptown on opening week when they throw in about a dozen previews and commercials before the film.
Since the roadies had done all the set up that was needed by the third cartoon, I couldn't help picturing Jack White backstage with nothing to do but wait until ALL FIVE cartoons were finished. Why not just go on when the stage has been set up?
If the band had been interested in energizing the crowd with any aspect of a performace other than their music, they could have waited until the crowd grew testy... then started another cartoon -- just long enough to get a few scattered boos, before abruptly shutting it off and coming out on stage.
Sure, little teasing tricks like that are cliched and more showmanship that artistic, but if you're going to play to 4,000 seat-plus arenas and a mainstream, less concert-experienced audience, it's probably not a bad idea to pull a few of those out of the bag every once in a while...
But then again, maybe they don't CARE what the crowd does, as long as they buy tickets.