this can't be real - at least, it was never meant to go live.  sure, they shot and edited it (horribly, by the way) but someone obviously killed it.  i suspect this video is a leak of something that was never meant to go public - note the lack of graphics, bumpers, they keep talking about "the website" but no URL appears on screen, etc.  this is most likely a concept video.
despite that, it's still one of the most awful, awkward things i've watched since 
that beamz promo.