Originally posted by bbbsmith:
Got a few issues with this post...he/she needs to lay off the pot because:
$55 mil to Oprah, yes, but Sirius has HUNDREDS of these types of signings...
How about the 500 Million they (Sirius) gave Howard? And it has been documented that only a fraction of his listeners came with...
O and A did not leave...they are doing 2 shows a day...both available on XM (uncensored) only one on free.
Last time I checked XM had 6.5 million subs...Sirius was still less than 3...how is less than half "gaining"?
Finally...the sports thing...wrong wrong wrong. MLB, NHL, NBA, College Basketball, ESPN ESPN Radio (both on Sirius as well), World Cup...I can keep going. Sirius has football
sirius is over 4 million subscribers as of 2 weeks ago. before howard announced he was going there, they had around 600,000. sure, they're not all howard's listeners, but i'd say a good 2.5 million are. he had around 12 million listeners before clear channel removed him from their stations... so thats about a fourth of his audience that were willing to pay.
when o&a went to XM their channel was premium and you had to pay $1 extra for it. so how many people signed up? around 30,000. i could be slightly off, but thats the figure i remember (the info came from an XM fan board.) i dont know how many listeners they had at their peak, but clearly they didnt make quite the impact on satellite that howard did.
their show did well in New York, but in alot of other markets (like DC) they flopped. the best thing they can hope for is to get some of his casual listeners that dont subscribe to sirius, or dont know they can download every show for free. it may even be motivation for them to get sirius, after hearing how boring the competiton is.