They just stretched their goal to $150k. They're still doing well with pledges but, wow, that's high. Yet, they added a course of responsibility to promote, garner radio, make videos, etc. They'll have a small PR and managing staff, I'm sure, but at the minor levels. So, at this point, it's core crowd funding.
I think I get nervous when I see those high amounts (cough-Zach Braff-cough), but in Toad's regard, I know they don't have management or a label, and they can do things how they want - no label breathing down their necks, then locking up their music in ownership, or a shed. Plus, they are honest guys with a humble DIY attitude.
Thanks for the good points, Koz. As a thank you and to add to their goal stretch, they just added for everyone who pledges (no matter the amount) an acoustic version album (in digital format).
The new songs sound okay - a little glossy, and I miss their lighter side of grunge sound, but it's a new day and in the end, I'm just happy for them. I'm thinking beyond the current album - Kickstarter has the potential to provide them with the foundation for a longer return to music as a cohesive band (with all original members!) to make future albums, tour more often, etc.