regarding all the discussion here about using your FWB card buying food/beer: my bartender initially tried linking my FWB account manually (by typing my name in the computer, etc etc); then I suggested swiping itthrough the credit card reader, and that apparently worked. She commented that she had no idea that the cards were swipe-able, which makes me wonder how much training the bartending staff got on these things.
When I bought tickets at the window, though, they had me write down the email address associated with my FWB card and said that it would get linked that way. Which seems extremely inefficient if the card could just be swiped.