Late night is not what it used to be, most only watch clips on youtube/insta and don't really watch the actual show
So why would advertisers pay to be a part of that
there is a direct parallel between that, and what happened to music: far fewer albums are sold = no one watching full show on tv/cable; music fans getting their tunes on spotify/youtube/etc = watching clips of tv show on yt/insta
musicians can fall back on concerts - which actually creates jobs for a lot more people (roadies, drivers, security, management, etc.)
i guess (some) late-night hosts could hit the stage, do comedy gigs, etc... that could work for colbert and maybe a few of his writers, but most of those 200 other staff will need to start shipping out their resumes
Not everything has to make money. They should have not canceled it if they gave a shit about their image and the message it sends to a lot of people…not now. You know, there are loss leaders and things you invest in and things you don’t do.
i applaud your idealism, but zero chance a network will eat $40-50M per year to make a political point... especially one that could result in even more financial pain.