We, fellow boardies, are thought leaders for the new generation:
VLAM's new campaign aims to spur young people to eat potatoesPotatoes remain the main meal filler in Flanders. But its consumption is declining, especially among the younger generation. VLAM wants to ignite future generations' passion for fresh potatoes. They want to ensure this tuber remains on Flemish families' plates. The campaign is, therefore, targetting independent millennials (18-34 year-olds).
The '
Potatoes - Prepare to be surprised - Europe's favorite since 1536' campaign wants to inspire youngsters. It wants to want them to work with potatoes. Various, custom-made activities have been planned to achieve this.
The younger generation spends a lot of time online. The campaign will, therefore, be run there. Together, the partners have contributed 100 modern recipes and 40 cooking videos. These prove it is not time-consuming or difficult to prepare potatoes. They show you can make tasty, hip dishes with this ingredient.
