the 'big club' debate is so vague. for the toon (and several other clubs) you can twist around the definition until you arrive at the conclusion you want. no i dont think we are a big club, and really only see three: man u, arsenal and liverpool
liverpool and manchester united were both bought with good to great players and top shelf managers. toon was bought with mediocre players and a shite manager. that's why its silly. of course those americans dont realize how good rafa is, and they nearly sacked him a couple months back
as far as scumderland go, they are a total sleeping giant, and if they can stay up for two or three years straight watch out. keano seems to be a good motivator, but i think his transfer judgement is limited to former man u/celtic players and irish and scot youngsters.