I guess my point was that if a woman is beautiful by societies standards, she is going to get complimented on how beautiful she is so many times that she is going to get tired of it.
If I had told my wife how beautiful she was right off, she probably wouldn't have taken me very seriously...just thought I was another typical Maxim inspired cheeseball nerd who places too much emphasis on looks.
My point was compliment their taste, or compliment their intellect....especially if you're complimenting a woman already deemed beautiful by societies standards...that will make you stand out more than all the other nerds who tell her the same thing.