I don't know any Nielsen families, but about 10 years ago, I was contacted about previewing a brand new sitcom that hadn't yet been aired. The tape arrived, and the instructions indicated that the tape would erase itself as it played. Thinking I was smart, I set up 2 TV's to tape it, you know, just to buck the system.
The shitty sitcom was called Dads, and it started C. Thomas Howell as, surprise, a dad. It also had Rue McClanahan as a German day-care instructor, and that woman that played the bitch on Herman's Head. When I got done viewing, I had to take a little opinion poll; it turned out all they cared about were the commercials shown. I felt duped.
Oddly enough, Dads became a running joke with my friends, and when I was contacted out of the blue again to view a sitcom, I hoped for something equally lame. Turned out to be the same episode of Dads
Originally posted by Brian Wallace:
P.S. Speaking of things you don't believe in... Does anyone here know a Nielsen family. Viewership for every television program is computed by a survey and I've never known ANY Nielsen family whose tv habits are tallied. I think the "ratings" you get for TV programs are highly biased.