Originally posted by pip:
Can we talk about hockey again? Anyone else think that the NHL's new logo is completely pointless?
courtesy of page 2's uni watch:
Why Pierre Can't Read
Anyone else think the NHL totally blew it when revising its logo from
this to
this? The silver motif is fine, the beveled effect is cool, and Uni Watch doesn't even mind the typeface. But having the lettering flow up instead of down (no doubt intended to make us all believe the league is moving onward and upward, oh boy!) is such a total joke that you've gotta wonder who's running the show over there. Oh, right -- Bettman and Goodenow.
Memo to all involved: Just as our eyes are acculturated to reading from left to right, they're also used to reading from top to bottom. That's why the first line of this article is at the top of the page instead of the bottom, why beauty pageant contestants wear their sashes like
this, and why the NHL has uniforms like
this and
this -- you're not planning to change those designs, are you? (Uni Watch hastens to add that this question is purely rhetorical.) As it stands now, all you've done is reinforce the idea that the NHL is amateur hour. Nice going.