in order to make the reader GIVE A SHIT if YOU like the item being reviewed, you need to demonstrate some knowledge of what you're reviewing...
you wouldn't ask a kid to review wine for example...you wouldn't ask a vegetarian to review a burger joint or a steak house...unless you were doing some kind of campy theme review...which, as I'm writing this, I'm thinking would be kind of cool...anyway, I doubt that's what was going on with these reviews on Big Yawn...