Author Topic: What Did You Just Buy Tickets To?  (Read 575467 times)

Starsky

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Re: What Did You Just Buy Tickets To?
« Reply #2295 on: January 24, 2023, 06:50:12 pm »
There is a common misconception that to be profitable - to show a profit for the promoter, the venue, the acts - a show must sell well.

I don’t believe it necessarily works that way.

Space Freely

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Re: What Did You Just Buy Tickets To?
« Reply #2296 on: January 24, 2023, 07:46:25 pm »
They should start enticing customers to buy early vs. waiting until the last minute. Have different tiered pricing if you buy early vs. buy late. It's very rare I buy tickets in advance these days unless it's a show I know I won't want to miss.

i think that model works for shows that they don't expect to sell out, or just barely sell out. 

for high-demand shows, the ones that will sell the majority of their tickets in the first few hours or days, it would make sense to have decreasing tickets prices.  folks that really want to attend and/or insist on good seats, will pay the higher price up front; while those on the fence or with price sensitivity will be willing to wait for a discount.

Don't they already do this?


Re: What Did You Just Buy Tickets To?
« Reply #2297 on: January 24, 2023, 07:52:01 pm »
There is a common misconception that to be profitable - to show a profit for the promoter, the venue, the acts - a show must sell well.

I don’t believe it necessarily works that way.
like the act gets a pre-agreed payout even if nobody shows
I assume the promoter and the venue take a hit if nobody shows
slack

Starsky

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Re: What Did You Just Buy Tickets To?
« Reply #2298 on: January 24, 2023, 07:57:11 pm »
We’ll come on now

I didn’t say “nobody “!


sweetcell

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Re: What Did You Just Buy Tickets To?
« Reply #2299 on: January 24, 2023, 08:47:02 pm »
There is a common misconception that to be profitable - to show a profit for the promoter, the venue, the acts - a show must sell well.

I don’t believe it necessarily works that way.

could you elaborate on that?

my understanding is that for a show to be profitable, you need to sell most of the seats.  if you're only expecting to sell 2,000 ticket, you book the Warner - not (whatever the phone booth is called these days).  you might not need to sell 100% of the tickets to make money, but there is a minimum number needed to break even.  no idea if it's 70%, 85%, or whatever, but a majority of tickets must be sold... i don't think you can break even by selling 5,000 tickets in a 22,000 seat venue, but happy to learn otherwise.
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sweetcell

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Re: What Did You Just Buy Tickets To?
« Reply #2300 on: January 24, 2023, 08:57:00 pm »
for high-demand shows, the ones that will sell the majority of their tickets in the first few hours or days, it would make sense to have decreasing tickets prices.  folks that really want to attend and/or insist on good seats, will pay the higher price up front; while those on the fence or with price sensitivity will be willing to wait for a discount.

Don't they already do this?

i'm not aware of this occurring... in general, tickets sell for same price on day 1 as they do on night of the show.  if anything, venues tack on a small day-of price bump, like "$40 advance/$45 at door".
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Space Freely

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Re: What Did You Just Buy Tickets To?
« Reply #2301 on: January 24, 2023, 10:41:09 pm »
for high-demand shows, the ones that will sell the majority of their tickets in the first few hours or days, it would make sense to have decreasing tickets prices.  folks that really want to attend and/or insist on good seats, will pay the higher price up front; while those on the fence or with price sensitivity will be willing to wait for a discount.

Don't they already do this?

i'm not aware of this occurring... in general, tickets sell for same price on day 1 as they do on night of the show.  if anything, venues tack on a small day-of price bump, like "$40 advance/$45 at door".

I was talking about dynamic ticket pricing.

https://www.usatoday.com/story/entertainment/music/2022/08/17/springsteen-ticketmaster-dynamic-pricing-infuriates-music-fans/10310415002/

Starsky

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Re: What Did You Just Buy Tickets To?
« Reply #2302 on: January 25, 2023, 02:27:38 am »


I mean every year LN books thousands of shows in sheds that don’t come close to selling out and they make money

The good seats usually sell over time  in most shows…fact nobody bought them in presales doesn’t mean they won’t sell

Point is if a band is playing a venue with 20,000 capacity that doesn’t mean promoter assumes they will sell 18,000 tickets! The offer they make to the act reflects what they think sales will be..Do they get burned once in a while? Sure…but overall they know what they are doing..it’s their ass on line

Julian, Forum COGNOSCENTI

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Re: What Did You Just Buy Tickets To?
« Reply #2303 on: January 25, 2023, 09:48:07 am »


I mean every year LN books thousands of shows in sheds that don’t come close to selling out and they make money

The good seats usually sell over time  in most shows…fact nobody bought them in presales doesn’t mean they won’t sell

Point is if a band is playing a venue with 20,000 capacity that doesn’t mean promoter assumes they will sell 18,000 tickets! The offer they make to the act reflects what they think sales will be..Do they get burned once in a while? Sure…but overall they know what they are doing..it’s their ass on line
Yeah, I agree with this. 9:30 Club or The National have half-sold-out shows all the time; the fact both venues remain open despite this tells you they aren't taking a bath on every show with <95% attendance.
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Re: What Did You Just Buy Tickets To?
« Reply #2304 on: January 25, 2023, 11:49:12 am »
Anyone catch any of the testimony the member of the band Lawrence gave yesterday in the LiveNation/Ticketmaster hearing?

This probably isn't all of it but I think the key points are made in this bit, including LiveNation charging the band $250 for 10 towels

https://twitter.com/JordanUhl/status/1617973515889836035?s=20&t=MIZ0cfzdazvhIaLS__6_RQ

Another important exchange

"There's literally not been a single time in our career where we've played at a Live Nation venue where we had any opportunity to not have Live Nation be the promoter or Ticketmaster be the ticketing company." -
@lawrencetheband
 

https://twitter.com/econliberties/status/1617923078725722112?s=20&t=MIZ0cfzdazvhIaLS__6_RQ
T.Rex

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Re: What Did You Just Buy Tickets To?
« Reply #2305 on: January 25, 2023, 01:26:56 pm »


I mean every year LN books thousands of shows in sheds that don’t come close to selling out and they make money

The good seats usually sell over time  in most shows…fact nobody bought them in presales doesn’t mean they won’t sell

Point is if a band is playing a venue with 20,000 capacity that doesn’t mean promoter assumes they will sell 18,000 tickets! The offer they make to the act reflects what they think sales will be..Do they get burned once in a while? Sure…but overall they know what they are doing..it’s their ass on line
Yeah, I agree with this. 9:30 Club or The National have half-sold-out shows all the time; the fact both venues remain open despite this tells you they aren't taking a bath on every show with <95% attendance.

It's been said a million times before. Nightclub 9:30 makes most of its money selling alcohol. Ticket sales and merch are basically a breakeven.

Julian, Forum COGNOSCENTI

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Re: What Did You Just Buy Tickets To?
« Reply #2306 on: January 25, 2023, 01:43:19 pm »


I mean every year LN books thousands of shows in sheds that don’t come close to selling out and they make money

The good seats usually sell over time  in most shows…fact nobody bought them in presales doesn’t mean they won’t sell

Point is if a band is playing a venue with 20,000 capacity that doesn’t mean promoter assumes they will sell 18,000 tickets! The offer they make to the act reflects what they think sales will be..Do they get burned once in a while? Sure…but overall they know what they are doing..it’s their ass on line
Yeah, I agree with this. 9:30 Club or The National have half-sold-out shows all the time; the fact both venues remain open despite this tells you they aren't taking a bath on every show with <95% attendance.

It's been said a million times before. Nightclub 9:30 makes most of its money selling alcohol. Ticket sales and merch are basically a breakeven.
Correct. This doesn’t disagree with what I said at all.
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sweetcell

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