In New Jersey, Jack Ciaterelli’s campaign was tenacious. For months and months every time I turned on the TV there was Jack telling me New Jersey is broken and only he can fix it. It seemed like every time I watched a YouTube video there was a Jack4NJ ad with Jack telling me Phil Murphy just doesn’t get it in front of a grotesque picture of Phil Murphy. It was an onslaught
In early ads he came across as a pure a-hole so they pivoted to ads with him in a pink shirt high fiving women and minorities.
When I walked outside, there were Jack signs, pamphlets . . .
Meanwhile, I saw a Phil Murphy ad on TV about once a month. Never got a targeted ad on YouTube or elsewhere on the internet from him. Never saw signs.
On Election Day, there were rows of 100s of Jack signs along the Highway. A few barely legible Murphy signs lost in the sea of Jack signs .
Tactically, the Dems got crushed. It made you wonder if they were even trying. Which is the story of the Dems - in congress, in the media, in controlling narratives - everywhere today it seems