Oh man, bummer! Hee,hee,hee...
LONDON (AFP) - Global sportswear giant Nike could back out of its sponsorship deal with British football giants Manchester United if the side fails to return to its winning ways, it was reported.
Nike has a 303-million-pound (440-million-euro, 553-million-dollar) sponsorship deal with United, but since the 13-year deal was signed in 2000 -- the year after the team won the European Champions League -- the club's fortunes have waned.
Advertisement
This past season United -- taken over earlier this month by US sports tycoon Malcolm Glazer despite an outcry from diehard fans -- has won no major honours, and finished a distant third in the Premiership.
"Chelsea won the league this year, Arsenal won the FA Cup and Liverpool won the Champions League, so you could argue that Manchester United is only the fourth-best club in England at the moment," Ian Todd, Nike's vice president for sports marketing, was quoted in the Sunday Telegraph as saying.
He added: "If, for example, Manchester United failed to qualify for the Champions League next season, that might be a problem. We will look very carefully at this situation, as we do with all our sponsorship agreements."
Todd said Nike was due to meet Glazer next month to discuss his strategic vision for the world's most famous football club.
United fans angered by Glazer's takeover have called a rally for Monday in Manchester, northwest England, where Nike and other sponsor products can be surrendered for charity as a gesture of protest.