I think the way that a John Oliver clip goes from a pay station (that few people pay for) to being regurgitated and quote tweeted and reposted intensely by a small ecosystem of social media until normal people not on “progressive Twitter” get it in their social media and its cross-shared/reviewed on AV Club and CNN because it (intentionally or not) triggers an algorithm (or algorithms, plural) is not dissimilar to why we all see anti-Amber Heard videos everywhere or how QAnon spreads. And I don’t think people understand this mechanism at play enough and how some people weaponize it and other people who exist within these feedback loops do not understand that what they’re seeing is neither as ubiquitous as they perceive it nor organic.